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Why is your gym called DGF?

Dynamic Grit Fitness. DGF? What does that mean? We get asked this a lot. Matter of fact, we still have clients that have been training with us for years that don’t know our company name. When Mars and I decided to form a partnership, we knew we had to come up with a company name. However, we didn’t want any of our names associated with the company, as we wanted the company to grow, not ourselves. One day we sat down at a hotel lobby thinking about a name over a cup of coffee, no alcohol I promise……or was it? We looked more into our clientele and how we trained. The thing we took pride in as trainers were the fact that we have the ability to train a wide range of people. From high school athletes trying to increase muscle mass to older adults in their 70s and 80s improving his/her balance. We looked for words that articulated our clientele and “dynamic” seemed natural.

Next, was to find a word that described our take on what it took to incorporate fitness in your daily life. The number one rule in fitness is consistency. Without it, then you would not get results. We all get sick, injured, or travel, and it’s a matter of getting back into the right mindset when you go off the path. There are going to be days where you don’t feel like working out, days where you won’t feel like you’ve accomplished anything. That’s just how life is and one must bounce back or else it’ll be a slippery slope. To me, fitness is a test of will power; it’s easy to say “NO.” It’s easy to say “I’m tired.” To be consistent, you have to persevere and the word that best described (at least for us) the process of making fitness a part of your life was “grit.” And the rest is history. So there you have it, ladies and gentlemen, the story of how DGF came about.……………….stay tuned for more next Wed. -Kei

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